Talk about subliminal advertising. HSBC Bank hired advertising agency Oglivy & Mather in Mumbai to create a campaign for their website, www.globalwarmingsolutions.co.in, designed to call the public’s attention to the reality of global warming. The campaign entailed placing a bird’s eye view of New York City’s skyline at the bottom of a pool located in India’s financial capital, Mumbai. Aimed to capture the attention of unsuspecting swimmers, the stunt is an elegantly simple idea of what climate change could mean for some of the world’s coastal cities.
Why have I never been here in Bombay?
As sea levels rise, an extraordinary population shift will place immense stress on cities around the world. Where will global warming refugees go? One design team envisions an “Embassy of the Drowned Nations” to provide asylum, and a fresh start. (via Gizmodo)
When they eventually discover this lonely blue dot, they will know that you and I, we did not destroy ourselves, because we will still be here. And we will compare notes on what it means to exist.
Or they will know that we failed. Because we won’t be here, anymore.
1. lacking courage or resolution; cowardly; faint-hearted; timid.
2. proceeding from or indicating a cowardly spirit.
In closing hours of the Copenhagen climate summit, US President Obama announced an alleged ‘meaningful’ climate deal – an agreement that was cooked up amongst a small group of countries. This deal was done behind the scenes without the involvement of any of the countries most vulnerable to the early affects of climate change.
The Pacific island nations who’s survival is threatened by sea level rise and the African nation’s who people are dying from food shortages brought on by climate change – they were not in the room when the deal was done. They were attempting to move the official and inclusive UN process forward towards a fair, ambitious and binding deal.
A boy touches an ice sculpture of a polar bear as it melts to reveal a bronze skeleton in Copenhagen, Denmark, host city of the 15th United Nations Climate Change Conference, on December 8, 2009. (REUTERS/Bob Strong)